Our market has changed a lot since we launched the first product, Ingrid Caneholder, in 1998. Since then, both interest and awareness among customers have grown considerably and more people are prepared to treat themselves to products of high quality. The field is moving towards an increased diversity of products and a larger number of points of sale.

Alongside this trend, interest in Popab’s products has grown. It is quite clear that our focus on a combination of function and form is something people are interested in. Our range of products has been very well received both in Sweden and abroad and today, Ingrid products are sold in more than 25 countries, from Japan in the east to the USA in the west. All in all, Popab cooperates with some 200 companies all over the world. These businesses include everything from small, local shops to large, international enterprises.